“Don’t Fight the Feeling,” EXO’s seventh extended play (hereafter known as EP) was released on June 7th, 2021. “Don’t Fight the Feeling” was released and distributed by SM Entertainment worldwide and distributed by Dreamus. The seventh EP was released and distributed on multiple digital music streaming applications: YouTube, iTunes, Spotify, Tidal, LINE, QQ Music, MelOn, Genie, FLO, Bugs, Soribada and Naver. The seventh EP was simultaneously released primarily in Korean. This is the first EP to not include a Mandarin version of any musical features. The physical edition of the EP was released in a number of versions, including two photobook versions, a jewel case version, and an Expansion version featuring one of six participating members. Promotional images generated worldwide attention on social media ahead of the official debut of the MV and EP.
Achievements
“Don’t Fight the Feeling” surpassed 1.2 million pre-orders in 27 days, breaking the record of the previous seventh studio album “Obsession.”
“Don’t Fight the Feeling ” is recognized as EXO’s first album to surpass 460,000 pre-orders on Ktownu.
“Don’t Fight the Feeling” surpassed 550,000 digital pre-saves on QQ Music; the first KPop album to achieve this in 2021.
“Don’t Fight the Feeling” MV Teaser is EXO’s most commented Group MV Teaser on YouTube in less than an hour.
“Don’t Fight the Feeling” MV Teaser surpassed 1,000,000 views on Twitter in less than an hour.
EXO hit 3,800,000 monthly listeners on Spotify for the first time in 2021.
Don’t Fight the Feeling’ MV Teaser becomes the most commented MV Teaser from SM Entertainment on YouTube in less than 3 hours.
‘Don’t Fight the Feeling’ MV Teaser has surpassed 1,000,000 views on YouTube. It’s their fastest MV Teaser to reach this milestone.
“Don’t Fight the Feeling” surpassed 590,000 digital pre-saves on QQ Music, the FIRST album from a K-Pop Act in 2021 to achieve this milestone.
“Don’t Fight the Feeling” has surpassed 600,000 digital pre-saves on QQ Music, the first album from a K-Pop Act in 2021 to achieve this milestone.
“Don’t Fight the Feeling” (Album) is certified Platinum on QQ Music.
EXO gained over 50,000 new subscribers on YouTube
“Don’t Fight the Feeling” MV becomes EXO’s fastest MV to hit 100,000 comments on YouTube (less than 30 minutes).
“Don’t Fight the Feeling” MV becomes EXO’s fastest MV to hit 600,000 likes on YouTube (less than 40 minutes).
“Don’t Fight the Feeling” MV becomes EXO’s fastest MV to hit 700,000 likes on YouTube (less than 50 minutes).
“Don’t Fight the Feeling” MV becomes the fastest MV from SM Entertainment to surpass 1,000,000 likes on YouTube.
EXO gained the Global Digital Artist Ranking of #11 during their comeback.
EXO gained the FIFTH (5th) best performing digital artist ranking worldwide during their comeback.
“Don’t Fight the Feeling” became EXO’s first song to reach #1 on Genie Real-time since 2018’s “Tempo”.
“Don’t Fight the Feeling” (album) was certified 3X Platinum on QQ Music.
“Don’t Fight the Feeling” MV became the fastest SM Entertainment MV to reach 2,000,000 views on YouTube.
“Don’t Fight the Feeling” recorded 63 #1’s on iTunes Album Chart.
EXO’s “Don’t Fight the Feeling” is their fastest album to reach #1 on US iTunes.
“Don’t Fight the Feeling” and “Obsession” are the two EXO songs with the most #1’s on iTunes Song Chart (34 in total.)
During its comeback “Don’t Fight the Feeling” MV was the most commented 2021 SM MV on YouTune in 24 hours and most liked 2021 SM MV on YouTube in 24 hours. Record previously held by title tracks “Tempo” and “Obsession.”
“Don’t Fight the Feeling” is also their fastest album to reach #1 on iTunes Japan.
“Don’t Fight the Feeling” (album) on iTunes across the biggest music markets:
#1. United States
#1. Japan
#1. Germany
#1. France
#2. United Kingdom
“Don’t Fight the Feeling” becomes EXO’s FIRST song to hit 37 #1’s on the iTunes Song Chart.
EXO joined member #KAI as the only SM Entertainment artists in history to reach 80 #1’s on iTunes Album Chart.
“Don’t Fight the Feeling” (album) debuted at #1 on Apple Music in Thailand and Vietnam.
“Don’t Fight the Feeling” achieved the following 24-hour goals:
1. iTunes Album #1’s – 82/70
2. YouTube Comments – 1M/500K
3. YouTube Likes – 2M/2M
“Paradise” Audio trended in some countries on YouTube.
“Don’t Fight the Feeling” was the best selling K-Pop Album in 2021 on Chinese streaming platforms during its comeback.
“Runaway” was the best performing side track from “Don’t Fight the Feeling” across several streaming platforms.
“Don’t Fight the Feeling” debuted at #1 on both the Worldwide iTunes Album and Songs Chart.
“Don’t Fight the Feeling” MV debuted at #1 on QQ Music’s Music Video Chart (overall).
‘Don’t Fight the Feeling’ (album) breaks the record for the SM Entertainment Album with the most #1’s on iTunes (87 #1’s and still counting).
‘Don’t Fight the Feeling’ (song) reached 50 #1’s on the iTunes Song Chart. It’s their first group song to do so.
‘Don’t Fight the Feeling’ (song) debuted at #2 on Apple Music Thailand. All other songs from the album made it in the Top 15.
“Don’t Fight the Feeling” debuted at #6 on Spotify Thailand, EXO’s highest-charting song ever in the country.
“Don’t Fight the Feeling” by EXO debuted at #114 on the Global Spotify Chart with 901,700 streams.
‘Don’t Fight the Feeling’ remained at #1 on the Worldwide iTunes Album Chart for 4 consecutive days.
‘Don’t Fight the Feeling’ (album) was certified Diamond on QQ Music. (in 3 days) EXO’s last album ‘OBSESSION’ took 10 days to achieve the same milestone.
‘Don’t Fight the Feeling’ (album) reached #1 on Apple Music South Korea.
‘Don’t Fight the Feeling’ MV spends three consecutive days as the #1 trending Music Video on YouTube worldwide.
‘Don’t Fight the Feeling’ (song) ranked #3 on today’s Worldwide iTunes Song Chart. (June 8th, 2021)
‘Don’t Fight the Feeling’ rose from #154 to #12 on the European Apple Music Album Chart. (June 8th, 2021)
“Don’t Fight the Feeling” has surpassed 10 million points and received Golden Certificate on QQ Music MV Chart. (October 15th, 2021)
“DFTF” earned the peak position of #1 on Gaon’s South Korean Albums Chart
“DFTF” earned the peak position of #6 on Billboard Japan’s Hot Albums Chart
“DFTF” earned the peak position of #3 on Oricon’s Japanese Albums Chart
“DFTF” earned the peak position of #39 on Suomen virallinen lista’s Finnish Albums Chart
“DFTF” earned the peak position of #29 on MAHASZ’s Hungarian Albums Chart
“DFTF” earned the peak position of #27 on ZPAV’s Polish Albums Chart
“DFTF” earned the peak position of #1 on Billboard’s US World Albums Chart
“DFTF” earned the peak position of #57 on Billboard South Korea KPop Hot 100 Chart
“DFTF” earned the peak position of #15 on Gaon’s South Korean Digital Chart
“DFTF” earned the peak position of #77 on Billboard’s Japanese Hot 100 Song Chart
“DFTF” earned the peak position of #51 on UK’s Official Singles Download Chart
“DFTF” earned the peak position of #6 on Billboard’s US World Digital Songs Chart
“DFTF” earned the peak position of #64 on Billboard’s Global 200 Chart